Cairn Cycles got in touch to ask for help with the launch of their new e-gravel bike and I was drafted in to provide product photography, plan and shoot a launch video and grab some lifestyle shots to support the launch across their platforms. For a while I’d had the idea of shooting a video with Steve McClure, Britain’s best sport climber, and this was the ideal opportunity to produce a piece showing off his love of cycling and how he uses a bike to explore the Peak District and compliment his training.
STUDIO
LOCATION PHOTOGRAPHY
VIDEO
Britains best sport climber, Steve McClure heads out for a days climbing in the Peak District on a Cairn gravel e-bike to see what a difference the pedal assistance makes to his typical route.